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At home, at lunch, and on Twitter, everyone seems to be talking about the Preakness, one of most prestigious thoroughbred horse races around. They’re talking about the lone female horse in the race (Rachel Alexandra) or the underdog winner of the Kentucky Derby (Mine That Bird). Now you’re even more confused than ever.
If you’re interested in learning more about horse racing, or at least being able to understand what people are actually talking about, there are a couple of good ways to use the Web and even the iPhone to get yourself up to speed. By the time you’re done with this list, you’ll know more about “The Run for the Black-Eyed Susans” than anyone else you know.
1. Learn about the horses via BloodHorse
There’s a ton of buzz about this year’s horses, especially Kentucky Derby winner Mine That Bird and the only female in the race, Rachel Alexandra (the first filly to enter the Preakness since 1999). But what do you really know about the horses beyond that?
Show off some knowledge by getting in some quick research. Beyond information provided on the official Preakness website (note: it’s slow due to high traffic), check out BloodHorse, which has information on trainers, pedigree and recent news for all of the horses.
2. Watch past races on YouTube
Does everyone around you keep talking about the huge upset that Mine That Bird delivered at the Kentucky Derby? Well, if you’re trying to catch up to the action quickly, YouTube is the place to visit. There’s video of most of the big competitors, including Rachel Alexandra’s ridiculously easy win at the Kentucky Oaks. Seeing them in action will give you a better idea about the accomplishments of each, and perhaps it’ll rev you up for the big race.
3. Take the time to research the race itself
The Preakness has a ton of of history, dating back to 1873. It’s a cornerstone of the Triple Crown and all of horse racing, so if you’re serious about getting in some horse racing education, be sure to be reading about Preakness on Wikipedia, hop on by the Preakness Stakes 2009 Facebook fan page, and get the recent news by setting up a Google News feed or alert on the Preakness
4. Take the Preakness mobile with iHorseRacing (iPhone)
Never be without the latest news on the Preakness competitors by loading Horse Racing Love (iHorseRacing) [iTunes Link] on to your iPhone. The simple app aggregates horse racing news and results for those who want to stay on top of the horse racing world. The app costs $0.99.
5. Follow the Twitter conversation
If you want to capture all of the real-time news leading up to the big race, Twitter Search is your best bet for catching what people are saying. Better yet, use monitter to track the conversation around Mine That Bird, Rachel Alexander, and your favorite horses. This will also help you avoid some nasty Preakness Twitter spam.
If you’re looking for more realtime web updates from Twitter and beyond, consider following a FriendFeed search for “Preakness”.
More Sports resources from Mashable:
- 100+ Free Sports Apps for the iPhone
- 30+ Tools for a Winning Fantasy Football Season
- 20+ Tools and Leagues for Fantasy Baseball
- 15 Resources for Finding Jobs in Sports
- Top 10 Tools for Soccer Moms and Weekend Warriors
Image courtesy of iStockphoto, TheDman
Tags: betting, horse racing, odds, preakness, preakness 2009, racetrack, sports, stakes
Tweeji is a new Twitter-like site in the same vein as CelebrityTweet: it’s a place for Tweets from famous people. Except in this case, the famous people are…well, dead.
It’s an interesting idea and the technology and design are really, really good. It’s also not your typical Twitter aggregator: all the Tweets have permalinks going to the Tweeji domain itself and you can sign in with your Twitter account to follow, reply and the rest.
So rather than just gathering Tweets, Tweeji is a kind of self-contained “mini Twitter” of its own - it’ll be interesting to see whether this awesome software is reused for other purposes in the future. And if you find an interesting Twitter user posting posthumously, you can also contact Tweeji to have them added.
Where it falls down, however, is in the branding. There’s just something distasteful about “following dead people” - a morbid marketing angle that leaves an unpleasant taste in the mouth. If the angle was more like the wonderful Historical Tweets, which humorously creates faux tweets from historical figures, it would be great. It’s simply the case that wallowing in morbidity doesn’t appeal.
Reviews: Twitter
Dan Schawbel is the bestselling author of Me 2.0: Build a Powerful Brand to Achieve Career Success (Kaplan, April 09), and owner of the award winning Personal Branding Blog.
Celebrities have officially taken over social networks and are using them to connect with fans and promote their movies, albums and other products. The recent redesign of Facebook Pages has presented celebrities with a great opportunity to engage their fan base and amass hundreds of thousands, if not millions of fans.
While it seems very few big name celebrities are actually using Facebook as a tool to build their own brands and gather their large followings, there are a few who are actively networking on their Pages. Here are 5 lessons we can learn from them.
1. Be authentic and engaging
Vin Diesel: As Adam Ostrow points out in a recent post, with over 3.5 million fans Vin Diesel is the most aggressive and authentic celebrity on Facebook. Diesel, who you probably know from The Fast and the Furious movies, has developed his fan base on Facebook by taking pictures of himself with his friends, family, and other celebrities. He has written extensively on his wall about his life, various activities he’s participating in, and often engages fans by asking questions. The results are mind-blowing, as he has tens of thousands of likes and comments for each item he shares.
Shaq: Shaq is one celebrity and all-star basketball player who has become extremely popular in social media because of his transparency and authenticity. He has over 475,000 fans on Facebook, and over 970,000 fans on Twitter, where he spends more of his time.
What we can learn: Be authentic and start conversations instead of just pushing promotional material.
2. Offer fresh content
Lady Gaga: Lady Gaga is one of the hottest young hip hop superstars on the planet right now, with a few hit singles and a very unique personality and appearance. She sports over 2.5 million fans on her Facebook page and receives thousands of likes and hundreds of comments for her wall posts. She and her social media team strike a nice balance between promoting her music tour for her new album and interacting with her fans. Her page has a few cool features worth noting, such as a laundry list of her events, notes from her tour bus, contests and a “music” tab, where you can play her music videos and listen to her songs.
Lenny Kravitz: Lenny Kravitz, a well-known rock star, has over 705,000 fans on Facebook. While he doesn’t engage in much conversation on his wall, he posts some amazing pictures of his live concerts, as well as the fans that come to see him, which really brings the community together. He gets a few hundred comments per post and a few thousand likes. The most unique feature on his page is a tab called “Free Song!,” where you can download one of his songs for free, and there are options to play other songs within a Facebook app.
Ashton Kutcher: Ashton Kutcher is probably best known, in the social media world, as the man that challenged CNN to a race to a million Twitter followers and won. What you may not know about Kutcher is that he has also built a similar following on his Facebook Fan Page. Right now he has over 1.7 million fans. He has a “video” tab where he records videos of himself talking about different things from the convenience of his house. In addition, he shares relevant news, and videos from his startup, Blahgirls.
What we can learn: It’s important to engage fans with great, fresh content and keep them coming back for more.
3. Tell your story
Michael Phelps: Olympic swimmer Michael Phelps has one of the most popular Facebook Pages in the world, with over 2.2 million fans. He uses Facebook as an online diary, talking about his experiences, and sharing videos of himself and pictures from his sponsorships (one has him eating a hot dog at Subway). You may remember the controversy when he was caught smoking marijuana, you’ll see on his page that he apologizes for it to his fans. Phelps also talks about events like the Special Olympics, branding himself as a philanthropist.
What we can learn: Use your voice. Use Facebook to tell your side of the story and express your views.
4. Control your Page
With over 1.4 million Facebook fans, Britney Spears is able to command a lot of attention. Relative to other celebrities on this list, Spears is the least authentic on her own page. She has a team dedicated to her social profiles, and by reading the posts on her Facebook page, it’s obvious that it’s not her. Her page features her latest songs, pictures from her performances, updates for fans, and an event calendar, where you can follow Spears on tour.
What we can learn: Control your own page, whether you’re active or not, and whenever possible, try to get your own unique URL, which is great for personal branding. Spears can be found at Facebook.com/britneyspears. (Learn how to create your own vanity Facebook Page URL here.)
5. Promote your causes
Demi Moore: With over 430,000 fans, Demi Moore is somewhat active on her Facebook Page. She talks about her husband, Ashton Kutcher a lot, as well as her current activities and some promotional items. On Facebook, she’s an advocate of cleaning up the car wash industry, which is posted several times on her wall and in a note.
Lance Armstrong: Lance Armstrong, the world famous bicyclist, is also well known for his participation on social networks. His Facebook Fan Page has 336,000 members. He brands himself relative to his expertise and what he’s known for, a bicyclist and “Livestrong.” Armstrong provides up-to-date notices on his latest races, as well as videos and pictures of his current location and different bikes that he likes. His fans respond strongly, with hundreds of people liking his posts, commenting on them, and even starting their own discussions on topics like “what keeps you going?”
What we can learn: Use your page to promote the causes you believe in. Social media is the perfect tool to unite fans around an issue that matters to you.
More Facebook resources from Mashable:
- 8 Essential Apps for Your Brand’s Facebook Page
- 5 Tips for Optimizing Your Brand’s Facebook Presence
- 5 Elements of a Successful Facebook Fan Page
- New Facebook Pages: A Guide for Social Media Marketers
Tags: ashton kutcher, britney spears, celebrity, demi moore, facebook, Lady Gaga, lance armstrong, Lenny Kravitz, Lists, michael phelps, shaq, vin diesel
Source:5 Lessons Celebrities Can Teach Us About Facebook Pages
Wolfram Alpha, the brand new search engine - or “computation engine” - that introduces a totally new way to search the web, launches in a live webcast tonight on Justin.tv. As we mentioned previously, the service is trying hard to avoid the “Google killer” label that led to inflated expectations for other search engines at launch. It is, however, a remarkable new approach to finding information and making sense of it, as Adam Ostrow explained in his review last week.
If you can’t wait until tonight, Wolfram has posted a screencast (embedded below) which explains its principles in detail - well worth a watch if you’re struggling to understand this new launch.
RSS readers: you will need to click through to Mashable to view the video.
Tags: Google, wolfram alpha
Source:Wolfram Alpha Launches Tonight: What the Heck is Wolfram Alpha? [Video]